Consider the challenges retailers face as they attempt to perfect their demand-management systems and improve their order
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Consider the challenges retailers face as they attempt to perfect their demand-management systems and improve their order fulfillment capabilities.
Select a product that you can buy at both a local brick-and-mortar store and find online (e.g., sporting goods, clothing, and specialty food). What are the steps involved by the seller in fulfilling your demand on both the channels? How are the two different? Discuss.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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