Question: Consider the following correlation matrix for the items measuring Brand Loyalty (BL1 BL3) and Purchase Intention (PI1 - PI3). Based on this information you could

Consider the following correlation matrix for the

Consider the following correlation matrix for the items measuring Brand Loyalty (BL1 BL3) and Purchase Intention (PI1 - PI3). Based on this information you could say that Purchase Intention does not achieve convergent validty a) True b) False

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