Consider the following correlation matrix for the items measuring Brand Loyalty (BL1 - BL3) and Purchase Intention (PI1 - PI3).

	BL1	BL2	BL3	PI1	PI2	PI3
BL1	1.00
BL2	0.82	1.00
BL3	0.66	0.74	1.00
PI1	0.22	0.15	0.26	1.00
PI2	0.31	0.18	0.13	0.44	1.00
PI3	0.14	0.22	0.02	0.52	0.38	1.00

Based on this information you could say that Purchase Intention does not achieve convergent validty

Question options:

	a) True
	b) False

A survey item that asks:

What is your age:

____ 20 - 29

____ 30 - 40

____ 41 - 50

has an interval level of measurement

Question options:

	a) True
	b) False

Consider the following correlation matrix for the items measuring Brand Loyalty (BL1 - BL3) and Purchase Intention (PI1 - PI3).

	BL1	BL2	BL3	PI1	PI2	PI3
BL1	1.00
BL2	0.82	1.00
BL3	0.66	0.74	1.00
PI1	0.22	0.15	0.26	1.00
PI2	0.31	0.18	0.13	0.44	1.00
PI3	0.14	0.22	0.02	0.52	0.38	1.00

What could be said about the convergent validity of the Brand Loyalty and Purchase Intention constructs?

Question options:

a)	Both constructs have achieved convergent validity
b)	Both constructs have not achieved convergent validity
c)	Brand Loyalty achieves convergent validity but Purchase Intention does not.
d)	Purchase Intention achieves convergent validity but Brand Loyalty does not.