Question: Consider the following data: (Click the icon to view the data) Requirement Compute the customer lifetime value for Customer 421 based on the data

Consider the following data: (Click the icon to view the data) Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (G) were incurred to promote customer retention to rate of 0.8 in years 1 through 6. CLV= (M,-)x(retention rate,)-1 (1+1) Initial acquisition cost CO Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, XXXXXX) Discounted t net cash flows 1 2 3 4 5
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