Question: Consider the following scenario and identify which formal research method would be appropriate. Demarco has been asked to prepare a presentation documenting customer reactions to
Consider the following scenario and identify which formal research method would be appropriate.
Demarco has been asked to prepare a presentation documenting customer reactions to his companys recently released handheld GPS device. He needs to know what customers think.
Conduct primary research for firsthand information.
Access traditional sources and electronic sources.
Conduct a scientific experiment.
Routine tasks often require informal research methods.
Identify which informal research technique would be most appropriate for each situation.
During your first day on the job, you are asked to respond to a customer inquiry regarding an extended warranty. The best informal informationgathering technique for this situation would be to
Determine which research method is being used in the following scenario.
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