Consider the following statement: Collecting data is the most important element of a digital marketing strategy. However, what is missing from this perspective and statement is the integration of insights. Your job in this PowerPoint presentation is to discuss the importance of gathering not only data but also insights from the data and how these points influence overall strategic ideas, marketing message strategies, and action steps for a campaign. Highlight a campaign you believe has integrated both data and insights together to present your perspective. Actionable Insights: The Missing Link Between Data And Business Value Forrester reports 74% of firms say they want to be data-driven, but only 29% are actually successful at connecting analytics to action. Actionable insights are the missing link for companies that want to drive business outcomes from their data. This article defines six key attributes that make insights truly actionable. Brent Dykes Forbes Metrics Are Easy; Insight Is Hard A four-step process for generating useful knowledge from social data. Harvard Business Review As always, screenshots help to strengthen your point. At the least, please provide a link to the campaign.