Consider the multiple technology-intensive innovation toolkits (Tracking peripheral vision, Rethinking the offering in technology-intensive environments, Innovation to create a technology-infused value chain, Technology-driven service innovation, Customer journey innovation, Radical technology innovation).Through one of these tool kits to come up with THREEnew and distinctideas for the introduction of a new offering, or the differentiation or growth of an existing offering, or a change in the market/customer-related operations/strategies related to a company. Technology should play an important role in your ideas/concepts.