Consider the multiple technology-intensive innovation toolkits(Tracking peripheral vision, Radical technology innovation).Applyone of this toolkits to come up with THREEnew and distinctideas for the introduction of a new offering, or the differentiation or growth of an existing offering, or a change in the market/customer-related operations/strategies related to a company you have worked for or a company you have experienced as a customer. For example, you could apply one toolkit to generate three ideas or (preferably). Technology should play an important role in your ideas/concepts

REFERENCE TOOLKIT :-

Tracking peripheral vision

Approach 1:Learn from past blind spots

Eg. Royal Dutch Shell altered its highly technical scenario planning process to incorporate social, cultural, and environmental issues.

It now benchmarks its social initiatives against industry leaders

Approach 2:Seek instructive analogies from other industries

Eg These social, health, ethical, and environmental issues were similar to those that Genetically Modified Organisms (GMOs) were faced with, particularly in Europe. The potential hazards of GMOs were easy to profile and communicate but the potential benefits (e.g., lower use of chemicals and herbicides in farming) were not.

Firms in the Nanotechnology space -including Mitsubishi -learned from the GMO disaster. They proactively pushed for regulations well ahead of commercialization, reducing the backlash substantially.

Result: Nanomaterials are widely applied today, and with far less controversy than GMOs.

Approach 3:Learn from peripheral thinkers within the industry

To learn how to use technology to enhance the customer experience, track and learn from Disney. Let's evaluate the Disney MagicBand.

Approach 4:Avoid rationalizing informative signals away

Though the economics of traditional publishing are very different, traditional publishershouses should not rationalize this development away.The fraction of information that is being consumed digitally is rapidly increasing. As Generations Y and Z begin to dominate the demand for content, paper-basedbooks may become obsolete within a couple of decades. Traditional publishers should quickly create some real options by launching their own value-added self-publishing platforms.

Approach 5:Empower your employees to report all ideas, including wild ideas

Empower stakeholders to bring in ideas from the periphery. Drug maker Organon (now part of Schering-Plough) was working on a new antihistamine, but the trials were not successful. However, a secretary involved in the trials noticed that patients on the drug appeared more cheerful than those in the placebo group. The secretary immediately brought this to the attention of the trial managers.

Outcome: After further testing and regulatory approval, the drug (Tolvon) was ultimately launched as a successful treatment for depression.

Approach 6:Pay careful attention to peripheral customers and suppliers

Approach 7:Imagine destroying the current setup and rebuilding optimally

Engage in idealized, future-focused design. Researchers at Bell Lab in the 1970s undertook an exercise where they imagined that the entire US telephone network had been destroyed. Free of all restraints and constraints, they were then tasked with creating the telephone network of the future.

Outcome: The group generated a bunch of new ideas including voice mail, auto dialing, call forwarding, and voice operated communications systems that are in use to this day.

Approach 8:Imagine how emerging technologies can change the game

Companies need to revisit their Search Engine Optimization (SEO) strategies to perform well on voice search:

Complete the Google My Business Listing, with an emphasis on localized information beyond location and phone number.

Stay on top of the reviews. The voice format can showcase only a few "winners" compared to a computer screen -if you are not well rated, you will just not show up.

Provide a comprehensive but efficient Q&A section -comprehensive in terms of the questions covered, and efficient in terms of precise answers to the questions.

Approach 9:Imagine and work through the unthinkable -worst case -scenario

Work through the worst scenarios. In its long-term planning, the Enron Federal Credit Union (EFCU) reluctantly considered the possibility that Enron -one of the most admired firms in the US -could go bankrupt.

In end-2001 Enron sank under a tsunami of financial pressures, legal violations and ethical questions. But EFCU was able to react quickly. By March 2002, it had separated itself from the Enron association with a new name -StarTrustFederal Credit Union. It supported its members for over a decade until it merged with the InvesTexCredit Union in June 2013.

Approach 10:Track how demographic change is driving change in market preferences

The funeral industry has been largely stuck to traditional services followed by a burial (or, increasingly, cremation). But Generations Yand Z are seeking new and different, often technology-intensive, funeral approaches, including:

Approach 11:Read random magazines

Follow inventor and futurist Buckminster Fuller's habit of picking a random magazine, often at the airport, and reading it from cover-to-cover with discipline. Such "undirected but purposeful" peripheral scanning helps us discover ideas outside the tunnel through which we receive information daily.

Such scanning is especially important in environments where new technologies and/or new applications of existing and embryonic technologies can materialize rapidly and unexpectedly.

Approach 12:Heed the Internet and the Blog

In 2004, biker Chris Brennan posted a demonstration of how a Kryptonite lock could be picked using a simple Bic pen. Kryptonite reacted quickly, announcing a lock exchange program within 5 business days of the post. But the company was not proactive in widely and quickly communicating its response. This led to years of negative publicity. "Bic-picking" videos continued to be posted years after the problem was fixed.