Question: Consider the print ad below. Using the Elaboration Likelihood Model ( ELM ) , identify the ad relies more on the central route to persuasion
Consider the print ad below. Using the Elaboration Likelihood Model ELM identify the ad relies more on the central route to persuasion or relies more on the peripheral route to persuasion. Explain clearly how the marketer is persuading consumers using strong or weak arguments, and how the marketer is using cues or other aspects relevant to the ELM as appropriate and related to the ad Nike Hypperrev ad Does it uses affect based or cognition based?
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