Question: Consider the two print ads below. Using the Elaboration Likelihood Model (ELM), identify which one of the two ads relies more on the central route

Consider the two print ads below. Using the Elaboration Likelihood Model (ELM), identify which one of the two ads relies more on the central route to persuasion, and which one relies more on the peripheral route to persuasion. Explain clearly how the marketer is persuading consumers using strong or weak arguments, and how the marketer is using cues or other aspects relevant to the ELM as appropriate and related to the ad.

Consider the two print ads below. Using the

Nike ad: NIKE ZOOM HYPERREV The Nike Zoom HyperRev maximizes the foot's natural motion where it's needed most. With light and dynamic performance, this new basketball shoe features full-length Nike Zoom, dynamic Flywire and a flexible toam lining. Flexible foam lining: provides comfortable support Nike Flywire technology: Locks the foot down with an adaptive fit Mesh upper: delivers heel-to-toe breathability Lightweight Phylite midsole: Allows the foot to flex with natural motion Full-length Nike Zoom: provides responsive cushioning Sprint ad: Run. Fast. The new Sprint running shoe

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