Consider the readings for the week (Pardillo, 2020; Van Hook, 2019). Address the following questions for your current place of work, a place of work you are familiar with, or an organization with which you are familiar.

• Who do you serve (consider internal and external customers)
• Who are my customers and how are we culturally alike or different?
• What do they expect from me?
• What do they expect from my business?
• How do the products/services we provide enhance their lives?
• How can I establish a relationship with my customers?

Tell us the type of business (if you are not comfortable identifying the actual business). Engage with peers at a high level, and in compliance with the posting guidelines shared in the syllabus.

Most importantly, relate your response back to the readings and identify the source.