Question: Consider the same Li and Shen journal article from Question Three above ( Endorsement effectiveness of different social media influencers: The moderating effect of brand
Consider the same Li and Shen journal article from Question Three above Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. In their literature review section, they discuss six hypotheses. Which of the following is a correct restatement of one of those six hypotheses?
Group of answer choices
A Endorsements by entertainer influencers are less likely to attract a greater number of views than endorsements by informer influencers.
B Endorsements by entertainer influencers are less likely to receive a greater number of likes than endorsements by informer influencers.
C Endorsements by entertainer influencers are more likely to receive a greater number of comments than endorsements by informer influencers.
D Endorsements by informer influencers are less likely to generate more online sales than entertainer influencers, when endorsing competent brands.
E Endorsements by entertainer influencers are less likely to generate more online sales than informer influencers, when endorsing warm brands.
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