Consider the SWOT analysis for Makro below and answer the question that follows:

Strengths:

$1.$ Market Presence: Makro is one of the leading

retail chains in South Africa, with a strong market

presence and brand recognition. It operates

multiple stores across the country, offering a wide

range of products at competitive prices.

$2.$ Product Variety: Makro offers a diverse range of

products, including groceries, electronics, home

appliances, furniture, and more. This wide variety

attracts customers with different needs and

Weaknesses:

$1.$ Limited Store Network: While Makro has a

significant presence in South Africa, its store

network is still limited compared to some

competitors. This limitation may result in reduced

accessibility for customers in certain areas,

potentially impacting their shopping choices.

$2.$ Online Presence: Makro's online presence and

e$-$commerce capabilities are not as well$-$developed

as some other retailers. This could hinder its ability

to effectively compete in the growing online

preferences, providing them with a one$-$stop

shopping experience.

$3.$ Bulk Buying Advantage: Makro's business model

focuses on bulk buying, allowing customers to

purchase products in larger quantities at

discounted prices. This strategy appeals to small

businesses, restaurants, and individuals looking to

save money by buying in bulk.

shopping market and meet the evolving needs of

customers.$`$

Opportunities:

$1.$ E$-$commerce Growth: There is a significant

opportunity for Makro to expand its online presence

and invest in e$-$commerce capabilities. This would

allow the company to reach a wider customer base,

enhance convenience, and tap into the growing

trend of online shopping.

$2.$ Partnerships and Collaborations: Makro could

explore partnerships and collaborations with local

suppliers or manufacturers to offer exclusive

products or unique deals. This could help

differentiate the company from competitors and

attract more customers.

Threats:

$1.$ Intense Competition: The retail industry in South

Africa is highly competitive, with multiple

established players and new entrants. Makro

faces competition from other retail chains, online

retailers, and local supermarkets, which could

impact its market share and profitability.

$2.$ Economic Factors: Makro's performance is

influenced by economic factors such as inflation,

consumer spending patterns, and exchange rates.

Economic downturns or fluctuations can affect

consumer purchasing power and demand for retail

products.

Given the information in the table above, critically demonstrate the utility of the SWOT matrix.

QUESTION $5(20$ Mark