QUESTION $4$

$(20$ Marks$)$

Consider the SWOT analysis for Makro below and answer the question that follows:

$\backslash$table$[[$Strengths:$,$Weaknesses:$],[1.$ Market Presence: Makro is one of the leading,$1.$ Limited Store Network While Makro has a$],[$retal chains in South Africa, with a strong market,$],[$presence and brand recognition. It operates,network is presence in South I limited compared to$,$ some store$],[$multiple stores across the country, offering a wide,competiors. This limitation may result in reduced$],[$range of products at compettive prices.,accossibility for customers in certrain areas,$],[$potentially impacting their shopping choices.,$],[2.$ Product Variety: Makro offers a diverse range of$,2.$ Online Presence: Makro's online presence and$],[$products$,$ including groceries, electronics, home,e$-$commerce capabdities are not as well$-$developed$],[$appliances$,$ furniture, and more. This wide variety,as some other retalers. This could hinder its abilty$],[$attracts customers with different needs and,to effectively compete in the growing online$]]$

$\backslash$table$[[\backslash$table$[[$preferences$,$ providing them with a one$-$stop$],[$shopping experience.$],[3.$ Bulk Buying Advantage: Makro's business model$],[$focuses on bulk buying, alowing customers to$],[$purchase products in larger quantities at$],[$discounted prices. This strategy appeals to small$],[$businesses$,$ restaurants, and individuals looking to$],[$save money by buying in bulk.$]],\backslash$table$[[$shopping market and meet the evolving needs of$],[$customers$.\text{'}]]],[\backslash$table$[[$Opportunities:$],[1.$ E$-$commerce Growth: There is a significant$],[$opportunity for Makro to expand its online presence$],[$and invest in e$-$commerce capabilities. This would$],[$allow the company to reach a wider customer base,$],[$enhance convenience, and tap into the growing$],[$trend of online shopping.$],[2.$ Partherships and Collaborations: Makro could$],[$explore partnerships and collaborations with local$],[$suppliers or manufacturers to offer exclusive$],[$products or unique deals. This could help$],[$differentiate the company from competitors and$],[$attract more customers.$]],\backslash$table$[[$Threats:$],[1.$ Intense Competition: The retail industry in South$],[$Africa is highly competitive, with multiple$],[$established players and new entrants. Makro$],[$faces compettiton from other retail chains, online$],[$retailers$,$ and local supermarkets, which could$],[$impact its market share and profitability.$],[2.$ Economic Factors: Makro's performance is$],[$influenced by economic factors such as inflation,$],[$consumer spending patterns, and exchange rates.$],[$Economic downtums or fluctuations can affect$],[$consumer purchasing power and demand for retail$],[$products$.]]]]$

Given the information in the table above, critcally demonstrate the utility of the SWOT matrix.