Consider This CHAPTERCASE 2 During her decade as a strategic leader at Facebook, Sheryl Sandberg has seen the firm become the most successful social network ever, anywhere. But Facebook has new challenges. First, there are continued concerns about user privacy. Facebook has long been criticized for alleged lax handling of user information and an opaque privacy policy that changed frequently. More recently, the hot-button privacy issue came up again as Facebook stopped merging the user data obtained from the messaging app WhatsApp, which it bought for almost $20 billion in 2014, with its own. In response to a court ruling in G Face- book announced it use the ongoing merging process This, however will Secrease Facebook's ability to finely tar- get its ads based on a user's fine- grained social profile Next, critics attacked Face book for the rise of fake news items populating users' news z Keeds. This ise stems from Facebook's algorithms that give prunence to information with higher user engagement. Outras headlines - hallmark of fake news items solicit high levels of user interest. Some critics complained that populating news feeds with misinformation skewed the outcome of the 2016 U.S. presidential election CEO Mark Zuckerberg dismissed this charge as a pretty crazy idea." Nonetheless, Facebook decided to follow Google's lead The issue of fake news in some ways points to a larger crisis: The ever louder criticism that Facebook is now Critics want to see a higher degree of responsibility. Simi- ger their political news on Facebook Facebook maintains ant to bar fake news sites from using its online advertising. thereby reducing their prominence, more a news organization than a simple social network. into the country. In China, access to news is heavily managed by the state: China is potentially the largest single online market in the world." Questions 1. Describe Sheryl Sandberg's strategic leadership. Which qualities stand out to you, and why? Is she an effective strategy leader? Why, or why not? 2. What current challenges (as detailed in this Chap- terCase) is Facebook facing? How should Sand- berg deal with each of them? Please make specific recommendations. 3. What are the main issues Sandberg brings to the fore in her TED talk, titled "Why We Have Too Few Women Leaders"? You can view the 15-minute talk here: http://bit.ly/1c SD6. How can your awareness of these issues help you to be a more effective strategic leader? How can these issues be addressed? 4. Rumors persist that Sandberg might pursue a politi- cal career in the future (she was chief of staff to Larry Summers, former Treasury secretary under President Bill Clinton). Do you think Sandberg would make a good politician? Do you think the required qualities of strategic leadership are the same or similar in business and politics? Why or why not? Support your arguments. lar to that shown by traditional publishers. Roughly half of Americans of all ages (and a higher percentage of youth) that it is agnostic on news content (real news, anyway). Sandberg has publicly addressed the fake news issue directly, but less so Facebook's responsibilities as a new kind of news publisher The issue may not go away it did not help Facebook's case that in late 2016 news broke that Facebook had already developed a censorship tool, one that could be used to let the firm monitor news for quality control. Apparently the censor- ship tool is meant to persuade China to let Facebook back