CONSIDER THIS FEEDBACK AND WRITE THE REVISED ESSAY

• You might consider revising the title to reduce repetition and introduce the ideas of unity and/or joy that you will argue makes the ad effective.
• For your thesis statement, you present an argument, but it lacks specificity. A strong thesis statement for this essay should be specific to your ad and precise in its wording. Essentially, if your reader saw only your thesis, could they identify which ad, its message and audience, your answer to whether it was effective, and a brief statement as to how the appeals used made it effective? For additional help with revising your thesis, look for the Thesis Tutorial that as posted in our Announcements.What does this ad seem to want its audience to believe or to do, specifically?
• Source to support these claims? What appears in the specific ad to establish ethos? Is it only the brand name? If so, is there a risk this might not be effective at targeting the intended audience? Or, do teens generally already associate Coca Cola with a trusted product? If so, why?
• Is this an appeal to ethos with a goal of establishing trust or credibility with the audience? Or is it an appeal to pathos? For either, this is an interesting area to develop your analysis and explain why this choice in the ad would be effective with a young audience.
• Why is a younger audience more likely to want a "unique" or "personalized" experience? You might consider looking at the rhetorical context of the ad. When was it produced? Where was it broadcast? Is the ad targeting millennials? Gen Zers? And what assumptions are being made about the values of this group?
• How is providing a personalized experience more likely to persuade them to purchase Coca Cola versus another brand?Your paper argues that all three appeals have the same effect for similar reasons. While I can see the overlap, I'm curious if there is more analysis you can develop in relation to your argument that "Share a Coke" is proof of Coca Cola's implied claim that it is inclusive and why inclusivity is a logical reason that will motivate the intended audience to purchase Coke.
• You might consider: How do companies use advertising to promote shared values with their audience? How do consumers use this type of logic when making choices or establishing brand loyalty?
• Are all appeals the same or are some more effective than others? Why or why not?
• Which language is "playful?" Do you provide examples of the specific language from the ad in your analysis?
• Formatting is 10% of your final grade and your draft is almost perfect, but there are a few formatting errors throughout. Purdue has a helpful resource for this with a sample MLA paper. You can access it here: https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_sample_paper.html
• Broken link! Please revise with the correct link and include it above the title as well so your reader find the original source.