Consider this mini$-$case and answer the following questions below

Odyssey Vacations, a travel company that sells vacation packages, operates a VIP lounge at a major amusement park.

Customers that purchase special vacation packages from Odyssey Vacations to this amusement park get to use the lounge to relax during visits to the park.

Those customers that have used the lounge have very high satisfaction, but only about $\frac{1}{4}$ of the customers that purchased packages from Odyssey actually use it$.$

The lounge is one of many points of differentiation for the packages sold by Odyssey. Because there is so much competition, Odyssey has added several features to attract customers such as special

parking, discounts on in$-$park dining and reserved seating for fireworks.

With the economy soft and the demand for vacation packages down, Odyssey's sales to this amusement park are down about $5\%$ from last year's levels.

The VIP Lounge is the most expensive of the points of differentiotion Odyssey offers because of the staffing and related costs.

With sales down, the CEO feels that the cost of the lounge is cutting into the overall profitability and wonders if $"$it is worth it to continue to operate the lounge." "Wouldn't they still buy from us if we

stopped offering this one benefit?" the CEO added.

To understand whether the lounge is "worth it$"$ you survey the front line travel agents who sell the product to the customers to see if having the lounge helps close the sale. The counselors state that

while the lounge is a great benefit to offer clients, usually the price of the overall package is what closes the sale.

Consider this mini$-$case and answer the following questions below

Odyssey Vacations, a travel company that sells vacation packages, operates a VIP lounge at a major amusement park.

Customers that purchase special vacation packages from Odyssey Vacations to this amusement park get to use the lounge to relax during visits to the park.

Those customers that have used the lounge have very high satisfaction, but only about $\frac{1}{4}$ of the customers that purchased packages from Odyssey actually use it$.$

The lounge is one of many points of differentiation for the packages sold by Odyssey. Because there is so much competition, Odyssey has added several features to attract customers such as special

parking, discounts on in$-$park dining and reserved seating for fireworks.

With the economy soft and the demand for vacation packages down, Odyssey's sales to this amusement park are down about $5\%$ from last year's levels.

The VIP Lounge is the most expensive of the points of differentiation Odyssey offers because of the staffing and related costs.

With sales down, the CEO feels that the cost of the lounge is culting into the overall profitability and wonders if $"$it is worth it to continue to operate the lounge." "Wouldn't they still buy from us if we

stopped offering this one benefit?" the CEO added.

To understand whether the lounge is "worth it$"$ you survey the front line travel agents who sell the product to the customers to see if having the lounge helps close the sale. The counselors state that

while the lounge is a great benefit to offer clients, usually the price of the overall package is what closes the sale.

In addition, you also conduct an on site survey at the amusement park to see if customers are aware of the lounge and where it is located $-$ the survey results show that the awareness continues to be