Question: Consider to use those points when you write your article: 1. Define product and describe the major classifications of products and services. 2. Describe the

Consider to use those points when you write your article: 1.

Consider to use those points when you write your article: 1. Define product and describe the major classifications of products and services. 2. Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. 3. Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require. 4. Discuss branding strategy-the decisions companies make in building and managing their brands

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