Consider two competing brands, (brand A and brand B) in the same market. Both brands are increasing their unit market share. Brand B's rate of increase in market share is somewhat greater than brand A's rate of increase. In this situation, which is correct:

Group of answer choices

all other brands in the market are losing market share

Brands A and B are maintaining their Relative Market Shares

Brand A is increasing its Relative Market Share over brand B

Brand B is increasing its Relative Market Share over brand A

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The correct answer is Brand B is increa... View the full answer