Question: Consider two important changes in the modern family structure ( pp . 4 8 8 - 4 9 1 ) . For each, find an

Consider two important changes in the modern family structure (pp.488-491). For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix. For each, offer an example of marketers that have failed to keep up with these developments. In further elaboration of themes related to changes in the family unit (pp.488-91), what does Turkle mean in saying that adolescents are growing up tethered[see the relevant reading posted to Blackboard]? On her analysis, how does growing up tethered also bring about changes in the modern family structure? For this technologically-induced change in family structure, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix and offer an example of marketers that have failed to keep up with these developments.

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