Question: 18 Consider three important changes in the modern fam- ily structure. For each, find an example of a marketer who seems to be conscious of

18 Consider three important changes in the modern fam- ily structure. For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix. If possible, also try to find exam- ples of marketers who have failed to keep up with these developments.

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