Consider two manufacturers. Company X produces specialized machine tools that are only utilized by motor vehicle assemblers.
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Consider two manufacturers. Company X produces specialized machine tools that are only utilized by motor vehicle assemblers. Company Y produces farm equipment sold throughout the world. Which firm is most likely to rely on distributors to sell its products and provide after sales support? Question 1 options: a) Company X. b) Company Y. c) Given each product is an expensive capital good, both companies are equally likely to rely on distributors.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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