Question: Consider web surfers in two ways: those potentially interested in the organization and those who are not. 1) How can a marketer appeal to both

Consider web surfers in two ways: those potentially interested in the organization and those who are not.

1) How can a marketer appeal to both groups with one website? Find a website that executes this concept in an effective way and provide the link in your response, with a brief explanation as to their strategy and its effectiveness.

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