Consider what you$$ve learned about Alibaba from this case study and review the Alibaba.com website. Note Alibaba$$s continued amazing internet and digital retailing global growth, as well as its attempt to develop infrastructure to meet the needs of their lower income rural area customers where they have been building service centers. Review the broad geographic markets that they serve. Consider their challenges as they attempt to compete globally as well as their recent investments in ecommerce, while still facing weak infrastructure in rural areas. As a result, do you think that this company will have to adapt its retail merchandise to appeal to differing consumer tastes and preferences? How do you think they should expand $$ build more service centers, perhaps retail stores or offer more online digital shopping options?

After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company.

What is the decision facing Alibaba?

What factors are important in understanding this decision situation?

What are the possible alternatives? Fully describe at least two.

Pretend you are the marketing manager at Alibaba. What decision$($s$)$ do you recommend?

What are some ways to implement your recommendation?