consider when conducting an industry analysis. Choose three that you think are the most important of all questions provided. Discuss why those three items are important when conducting an industry analysis. The threat of new entrants looks beyond existing rivalries and considers how the industry's competitive landscape might unfold in the future. Here we ask the following:Who are the potential competitors and how might their entry affect competitive rivalry?Are there strong barriers (such as patents, economies of scale, access to distribution channels, strong branding, legal constraints, or high capital needs) that limit the threat of new entrants?Does government policy protect incumbents?Are there firstmover advantages, such as an experience curve, that might put new entrants at a cost disadvantage and thus strongly favor existing businesses?