Consider you are selling a corporate cell (smart) phone plan (B2B). Who is the end user of
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Question:
Consider you are selling a corporate cell (smart) phone plan (B2B). Who is the end user of that phone? .
Who is the economic buyer ?
Who are the potential primary and secondary influencers of the plan?
Be sure to justify your answer choices for each component of the question.
Can you use any windows of opportunity or triggers to reduce the cost of customer acquisition?
Expert Answer:
Answer rating: 100% (QA)
Businesstobusiness B2B refers to transactions between companies such as those between a manufacturer and a wholesaler or a wholesaler and a retailer T... View the full answer
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