Considering the banks' image repair case, how may the fact that 56% of the consumers is...

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Considering the banks' image repair case, how may the fact that 56% of the consumers is a customer of a very responsible bank affect the validity and/or reliability of the findings of Ralph's study? Is there anything that Ralph can do to solve these problems? Why should Bart apply Chronbach's Alpha in the Subway family case? Considering the banks' image repair case, how may the fact that 56% of the consumers is a customer of a very responsible bank affect the validity and/or reliability of the findings of Ralph's study? Is there anything that Ralph can do to solve these problems? Why should Bart apply Chronbach's Alpha in the Subway family case?