Question: Considering the following hypothesis: Brand recognition will be the highest when exposed to the advertisement that features a female voice actor and a younger family.

Considering the following hypothesis: "Brand recognition will be the highest when exposed to the advertisement that features a female voice actor and a younger family." ... and the following plot of the interaction effect of Voice Actor Sex and Family Age on brand recognition, would the hypothesis likely be accepted? (assume brand recognition is measured on a 5-point Likert-type scale ranging from 1 = Do not recognize to 5 = Highly recognize) 5 Family Age Younger family Older family 4 Brand Recognition 3 N 1 Male Female Voice Actor Sex a) Yes because the interaction is crossed. b) No the hypothesis would not likely be accepted because Brand Recognition appears to be higher in the Voice Actor Sex = Female and Family Age = Older condition. c) Yes because Brand Recognition appears to be higher in the Voice Actor Sex = Female and Family Age = Younger condition. d) No because the interaction is crossed

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