considering the following points /

topics with reference to their impact on consumer behavior. Give background of the concept,

impact on consumer with relevant examples. Select any two or three areas from the following:

For Amazon

Sr. No. Topic Advertisement 2 Consumer involvement techniques 3 Consumer attitudes Internet Marketing/ Mobile Marketing/ E- Commerce/ E-tailing Social Media Digital Marketing Targeting customers at the bottom of the pyramid Consumer trust Consumer innovativeness 10 Social / Cultural/ Personal factors Influence 1) Brand new / Pick up any brand and follow its structure existing product 2) Brand foundation Scenario before launch 3) Purchase decision After launch source of business making process Identify competition to the brand Competitive communication analysis to the brand Who is consumer ( describe the characteristic of consumer) Product differentiator ( reason for why)