Question: Considering the steps in the consumer buying process (Exhibit 41), describe how you (and your family) used this process to select your college or university.

Considering the steps in the consumer buying process (Exhibit 41), describe how you (and your family) used this process to select your college or university. How many schools did you consider? How much time did you invest in this purchase decision? When you were deciding on which college to attend, what objective and subjective criteria did you use in the alternative evaluation portion of the consumer buying process? (retail management)

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