Question: Considering the steps in the consumer buying process, describe how you (and your family) used this process to select your college/university. How many schools did

Considering the steps in the consumer buying process, describe how you (and your family) used this process to select your college/university. How many schools did you consider? How much time did you invest in this purchase decision? When you were deciding on which school to attend, what objective and subjective criteria did you use in the alternative evaluation portion of the consumer decision buying process?

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