Question: construct a brand equity model for Blue Bottle Coffee. In your answer, discuss each of the following brand building blocks: Salience, Performance, Imagery, Judgement, Feelings,

construct a brand equity model for Blue Bottle Coffee. In your answer, discuss each of the following brand building blocks: Salience, Performance, Imagery, Judgement, Feelings, and Resonance, and explain how they collectively shape the Blue Bottle Coffee brand.

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