Construct a creative brief, which will be used as the basis

of an advertising campaign for The Write Glove. Go online to

www$.$thewriteglove.com to research the company. After researching the company,

a creative proposal is to be submitted addressing the following questions:

What do you see as the basic problem$/$issue that the communication must address or solve?

What are your communication objectives? i$.$e$.$ modality, ad type, etc.

Who is the target audience?

What insights could drive the creative work?

What are the key benefits$/$major selling idea to communicate?

What is the reason to believe supporting information?

What is the tone and manner of the brand personality?

What do you want the ad to deliver to its audience?

How should it be delivered? $($Consider various media and promotional logos$,$ cartoon characters, emojis, videos, etc.$)$

What are the measures of success?