Construct an environmental analysis for Nike in the global arena and regarding the below factors:

• economic
• trade
• social and cultural
• political, legal, and regulatory

The country to expand to based on environmental analysis Latin America.

Identify if Nike has already expanded into the country you select in the regions listed above.

• Examine their global marketing strategy in that area.
• Formulate a successful strategy.

Explain a rationale for selecting the country in one of those regions.

• Explain how the following criteria in that selected region, and particularly in Latin America were incorporated into a rationale
  • demographic
  • economic
  • trade
  • social factors
  • cultural factors
  • legal factors
  • political factors