Construct an IFE (Internal Factor Evaluation) Matrix for Starbucks. In 250-300 words, write a brief explanation of the findings and implications of the data identified in the IFE

	Strengths
1	Brand Awareness
2	Employer of choice, investing in workers to provide a better customer experience
3	Mobile, loyalty, and digital capabilities are driving convenience and brand engagement.
4	Providing consistent growth in the tea industry
5	Changes in household composition encourage the constant increase in out-of-home coffee purchases
6	Constant expansion
7	Employees feel well respected
8	Number one coffee brand of the world
9	Socially and envirnomentally responsible
10	Largest caffeehouse chain in the world
	Weaknesses
1	Price points that are high
2	Competitors that compete on low pricing can erode the company's market share
3	Product imitability
4	Increasing prices of coffee beans
5	No unique products
6	Dependent of the US operations
7	Every store is the same - does not adapt to the local culture
8	High rental or leasing costs for store locations
9	Long wait times
10	Limited options and availability of products