Question: Construct an ROIC tree for Macys and identify key operational drivers. a. Draw an ROIC tree and discuss its structure, justifying assumptions used to construct

Construct an ROIC tree for Macys and identify key operational drivers.

a. Draw an ROIC tree and discuss its structure, justifying assumptions used to construct the tree

b. Identify key operational drivers using the ROIC tree by implementing the tree in Excel.

c. Illustrate the impact on ROIC of changing one of these operational drivers using an example.

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