Question: Construct the following for the Apple Inc. . Brand Positioning Competitive Analysis (i.e., competitor analysis with market situations) Positioning Map (providing two-dimensional positioning map) Identifying

Construct the following for the Apple Inc.

. Brand Positioning

  • Competitive Analysis (i.e., competitor analysis with market situations)
  • Positioning Map (providing two-dimensional positioning map)
  • Identifying of Point of Parity (POP) and Point of Difference (POD)

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