Question: Constructing a Marketing Information System (Unit 4) A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and

Constructing a Marketing Information System (Unit 4)

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research.

They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits.

1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected.

2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

A marketing study of 800 adults in the 18 34 age group reported the following information: Spent less than $ 100 but more than $ 0 on childrens clothing per year: 50 responses Sspent $ 100$ 499.99...

Below are the details for Assignment 1. Please read the instructions carefully. If you have any questions, please contact the Professor prior to submitting the assignment. Remember, this assignment...

1. Indicate TRUE or FALSE for the following: A marketing information system is made up of only the following sub-systems - the marketing decision support system, the marketing intelligence system,...

belongs to question #10 Kellogg's Kellogg's: From Slumping to Thumping! Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods; including cookies, crackers,...

The Situation Kellogg's Kellogg's: From Slumping to Thumping! Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster...

Chapter 1 Why is marketing important? What is the scope of marketing? What are some core marketing concepts? What forces are defining the new marketing realities? What new capabilities have these...

Journal of Information Technology Education Volume 6, 2007 The Delphi Method for Graduate Research Gregory J. Skulmoski Zayed University, Dubai, United Arab Emirates Francis T. Hartman and Jennifer...

. Module assessment: Portfolio (individual) 100% Assignment brief included at the end of this file. Literature: ???????, ????????. (2014) ???????????? ????????????? ?????? ???????? ? ???????????....

Refer to every marketing insight and marketing mempo in chapter 3and 4 and discuss how it related to the chapter Sample Marketing Plan: Pegasus Sports International 83 Chapter 4 Conducting Marketing...

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image...

What a marketing information system is and how it helps your business If your company puts time and resources toward market research, you want to make the most of your investment by managing and...

In the experiment to determine the speed of sound using a resonance column, (A) prongs of the tuning fork are kept in a vertical plane (B) prongs of the tuning fork are kept in a horizontal plane (C)...

A member who solicits or knowingly discloses the Uniform CPA Examination question(s) or answer(s), or both, without the AICPAs written authorization shall be considered to have committed discredit to...

5. (LO3) A company produces an energy intensive product and uses natural gas as the energy source. The competition primarily uses oil. Explain why this company is exposed to fluctuations in both oil...

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...