Construction industry operates in a very dynamic external environment and constantly under pressure. The fourth industrial revolution $($Industry $4\mathrm{.}0)$ brought about drastic changes. Instabilities and wars disrupted the supply chain that impacted projects around the world. Sustainability and climate change are influencing and shaping customer$$s behaviours.

A property development company have purchased a parcel of land to develop integrated township comprising of business district and residential properties for sale. Despite the volatility, the managing director believed there are great business opportunities waiting to be seized with the right strategy. Prepare an advisory report for development of a business strategy to the managing director.