Question: CONSUMER ANALYSIS. Explain the difference between high- and low-involvement products? Provide a food example for each. What characteristics are common for high involvement products? Using

CONSUMER ANALYSIS. Explain the difference between high- and low-involvement products? Provide a food example for each. What characteristics are common for high involvement products? Using the Five-Stage Model of the Consumer Buying Process, describe the process a consumer would go through to buy a high-involvement product such as a bottle of wine for a special dinner.

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