Consumer attitude change is a process that involves use of various strategies by the marketer. In this context, one of the strategies involved is altering the components of the multi-attribute model, which can be done by FOUR (4) ways which are as under:

1. Changing relative evaluation of attributes

2. Changing brand beliefs

3. Adding an attribute

4. Changing the overall brand rating

a. Demonstrate the application of each of the above ways through a product or service brand of your choice. You may utilize same or different product or service for each application.