Consumer attitude change is a process that involves use of various strategies by the marketer. In this context, one of the strategies involved is altering the components of the multi-attribute model, which can be done by FOUR (4) ways which are as under:

1. Changing relative evaluation of attributes
2. Changing brand beliefs
3. Adding an attribute
4. Changing the overall brand rating

You are required to complete the following task with reference to above:

a. Demonstrate the application of each of the above ways through a product or service brand of your choice. You may utilize same or different product or service for each application.

b. Substantiate each application that you have undertaken with relevant logic.