consumer behavior

1 Analytical Reasoning 2 Classical Conditioning Vicarious Learning/Modeling 4 Iconic Rote Learning 3 Operant Conditioning Marketers Use of Learning Theories Learning theories help marketers make sense of, and predict consumer behavior, specifically, how consumers learn about products and come to remember and purchase those products again in the future. This chapter discussed five specific learning theories, including: classical conditioning, operant conditioning, iconic rote learning, vicarious learning or modeling, and analytical reasoning. Review the premise of each of these learning theories as you consider how marketers might use information about how consumers learn to inform their marketing practices. This activity is important becache marketers must understand learning and memory as these have direct implications for marketing messages and product design. Match the marketing effort described to the learning theory it most closely describes. The fast-food franchise, Subway, well-known for its sandwiches, used the jingle "Five Dollar Foot Long" in the promotion of its $5-foot-long subs for so long that consumers go into Subway restaurants expecting to pay only $5 for their sandwich. The Krispy Kreme brand is known for its doughnuts. The stores turn on a red light that is prominently shown in the restaurant's windows to signal to consumers that they can receive a free original glazed doughnut during the time the light is on. Kara and her daughter drive by Krispy Kreme on the way home every day and any time the red light is on and Kara's daughter has had a good day at school, the two make a stop to get a warm, fresh doughnut. Aniyah wants to buy her boyfriend a gaming computer for his birthday. Aniyah knows very little about gaming PCs, but she looks around on Google and visits a Best Buy store to hopefully learn more. However, Aniyah is confused by the information she is finding on Google and, therefore, doesn't even know what to search for or tell the employee at Best Buy in order to find a good brand of a gaming computer. Urban Decay, a popular beauty and cosmetics brand, uses a popular influencer in all its promotions of the brand on social media. Bhakti, a high schooler, sees that all her friends are purchasing this makeup because the influencer uses it and she decides she needs to try sgme of their products as well. Shannon and her partner are planning a vacation for their anniversary. Shannon wants to go somewhere tropical and warm and suggests a carnival cruise. However. Shannon's partner has seen a promotion for an Alaskan cruise which is much more affordable than the tropical option. After considering her partner's points on why the Alaskan cruise is the better option. Shannon is now rethinking what a vacation means to her and adjusting what she envisions herself doing on a vacation