Question: consumer behavior 1700-2000 words you are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your

consumer behavior 1700-2000 words

you are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behaviour related issues faced by the company. Your report will cover the following:

BRNAD: MAYBELLINE COSMETICS

A. Situation Analysis of the Company & Product

B. Selected Target Market Profile

C. Description of Target Market Decision Making Process

D. Personal & Social Influences on Buying Behavior

E. Psychological Influences on Buying Behavior

F. Marketing Strategy Recommendations

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