Question: You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the

You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behaviour related issues faced by the company. Your report will cover the following:

1. Situation Analysis of the Company & Product

2. Selected Target Market Profile

3. Description of Target Market Decision Making Process

4. Personal & Social Influences on Buying Behaviour

5. Psychological Influences on Buying Behaviour

6. Marketing Strategy Recommendations

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