Consumer behavior

Analyzing case scenarios allows you to apply the theories in this course to realistic business situations Assignment Instructions Working in a small of group of three students, you will Read and analyze the assigned case in your textbook Chapter 5 International Fashions Expands on p. 155-156 of your textbook Provide answers to the questions below, which will require you to bring in and properly cho information from your textbook andior another outside source Submit your answers in Moodle including all students' names and ID numbers (one submission de group Please answer the following questions 1 Discuss how fashion relatos to self-concept, specifically discuss real, ideal, ultiple and looking-glass solven 2 Discuss the positive and negative influences that the fashion industry can have an automobilom. Identify and explain one positive and two negative influences Why did International Fashion choose Emma Harson for the face of the Kersh brand? How does this choice relate to the brand's positioning strategy? 4 Research a company that recogres some of the negative influences of the fashion industry on customers' self-esteem and provide the following information Identity the company. What negative aspects did the company recognize? What specifically did the company do (products, advertising and other communication activities, and CSR activities? What were the results revenue profit or image? 5. What could International Fashion foam from this company as it expands into the younger marker? What should the company consider when choosing models and images for these bonds What other trends influencing consumer behavior (Ch 1) should the company consider in order to remain relavant? Identity and explain two fronds Remember to bring in and cite information from your textbook and other sources. This means including both in-text citations and references, not just links Remember to bring in and cite information from your textbook and other sources. This means including both in-text citations and references, not just links Your mawr wil be based on the following rubne Thorough onwers provided tom antwed but Al questionnered by Question med and more more details could be Answers to contion 13:50 Questions onwwwred for question 13,5,6 Information needed more information needed provided points points Spoint 1 port formation from the Some do information referred to some refer to Norence to odbooks Information from the other side source Incorporated to allowed in laws but more de Foxtbook outside information but Sore ed to back up awwers for 1-3, 5,6 som do not Bois Opolis pows point Thorough desorption of another Description of actions and rout Some woning from Question answered wwer to question company's on and on provided but more detailsneded tesoption of actions and retus Opoints spons 2port Suficient, reliable online research Online researched more Online research induded but issues Online research not used 4 be information Opoints tipo 3points points Conectly formed APA Soms in inox Sign cantorin e excitations and reco Links only APA Citations and refrences citations and or references APA provided for outside sources points points pont Opoints Epines