Question: Consumer Behavior Assignment In class, we reviewed the six reasons (6 Cs) on why consumers shop and buy online. For this assignment you are going

Consumer Behavior Assignment

In class, we reviewed the six reasons (6 Cs) on why consumers shop and buy online. For this assignment you are going to compare purchasing a car in-person vs. online by way of the 6 Cs. Please include 2-3 points for each C and provide detail as if you were buying the car in-person or online.

Also answer the following question: How would you prefer to purchase a car? Explain why.

I would prefer to purchase a car in-person, because I would want to test drive to make sure I am in love with it.

	Marketplace Channel	Marketspace Channel
Convenience
Cost
Choice
Customization
Communication
Control

Deliverable: This assignment will be counted towards your overall grade. Please make sure to source any information found online. This will be graded on completeness, knowledge of course material and strategy.

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