Please read the case below and write a 1-2 page paper discussing your thoughts on the case. Specifically discuss whether or not you believe Fluffy bug has the right to use customer images in their advertisements, or if Michelle has a right to privacy? Be sure to argue your points using a specific ethical theory. Photo Shop: Shortly after Michelle posted a darling picture of her baby Annabelle in cozy Fluffy bug jammies on social media, she started receiving coupons for Fluffy bug products. She didnt think there was a connection between the coupons and the photo. She was shocked, however, to see the same photo in a Fluffy bug advertisement a few months later. The photo was used without Michelles consent. In fact, she only found out when her sister showed her the advertisements and asked for the name of Annabelles agent. Fluffy bug claims it was not required to get express consent because by tagging the picture as Annabelle in her adorable Fluffy bug jammies Michelle had given implicit consent. Like many other retailers, Fluffy bug mines social media sites for images of their products, and uses this information in research and marketing. Technology enables nuanced consumer data mining, capturing swathes of images from social media sites, and using image recognition software to pull out photos with brand logos. Software analyzes facial expressions, background information, and geocoding locations, which marketing companies exploit to create profiles on individuals and suggestions for how to target them. Retailers justify their use of social media photos as standard social marketing practice. They claim that this is a creative way to target customers as well as those who block online ads and skip over commercials. Some social media encourage widespread data mining from their websites by specifying in their agreements how content may be used. By using the website, users agree to whatever terms are set therein. The lack of oversight raises concern among privacy advocates. Although Michelle was horrified to see her daughters picture in an ad, many models are thrilled to find their selfies in ads, even though they receive no compensation. Beyond being concerned about privacy, Michelle is worried for her daughters safety, now that Annabelles image and who knows what other information is out there.