CONSUMER BEHAVIOR 

Directions: Read the case study and identify the issues carefully. Link the theory to practices  

then plan your answer. Proofread before submitting.  

RUBRICS: 

PRESENTATION : 25% 

ANALYSIS : 35% 

CONTENT : 40% 

CASE STUDY: 

Vets Plus Inc was established in 2020, in response to a growing need for expert and kind pet  

healthcare from discerning and well-informed pet owners, during a time when there was an  

increasing awareness about animal welfare and responsible pet ownership. Two years later, with  

two main hospitals and one subsidiary clinics, Vets Plus Inc is still at the forefront of the animal  

health industry and is setting the standard for quality in pet care and veterinary medicine for dogs,  

cats, birds and exotic animals. Vets Plus Inc, believes that your pet is an important part of the 

family and therefore deserves the opportunity to live the happiest and healthiest life possible. 

To provide them the finest in health care, we have carefully selected a diverse staff of exceptionally  

trained veterinarians, veterinary nurses and technicians, each with special interests and continuing  

education in companion and exotic animal medicine and surgery. Furthermore, we constantly  

strive to stay abreast with the latest technological advances in the field of veterinary medicine.  

Teamwork combined with state-of-the-art facilities allows us to provide excellent preventive pet  

care as well as handle even the most complicated cases, which makes us singularly unique in our  

profession. 

And since we are all pet owners ourselves, when you bring your pets to Vets Plus Inc, you can be  

sure that they are getting the highest level of care, dedication and compassion - the same that we  

give our own. 

Mission and Vision 

Vets Plus Inc envision ourselves as the country's top veterinary health institution, a center of  

excellence in veterinary medicine, and commit ourselves to the mission of achieving the highest  

standards of quality in veterinary care by delivering exceptional patient treatment and customer  

service with the highest levels of compassion, ethics and professionalism at all times.

 

Services:  

Diagnostic Services and Medicine 

Our vets determine your pet's medical condition using a variety of diagnostic tools we have  

available 

Preventive Care & Health Check up 

Prevention is the key to your pet's health 

Surgery and Procedures 

Vets Plus Inc has become a referral center for a wide range of surgical procedures 

Therapy and Rehabilitation Services 

We have different programs to increase mobility, reduce pain and promote healing from surgery,  

injury or chronic conditions 

Pet Grooming, Boarding and Retail Items 

Grooming and boarding packages for dogs and cats, and an in-house pet store for all your pet  

care needs 

Questions:  

1. You were hired as a management trainee for marketing and sales support team, how can  

you use social networks and brand communities to locate new customers and target them.

 

2. As a management trainee of Vets Plus Inc, one of your responsibilities is to design a  

study investigating how families avail veterinary services for their pet/pets. Among the  

family members, whom would you interview? What kind of questions would you ask?  

How would you assess the relative power of each family member in making decisions 

about getting veterinary services? 

 

3. Discuss the importance of subcultural segmentation to the marketer of veterinary  

services. Provide a marketing mix for each service of Vets Plus Inc (present it in a tabular  

form). Explain why and how the marketing mix should be varied across geographic areas  

of the Philippines.