CONSUMER BEHAVIOR Directions: Read the case study and identify the issues carefully. Link the theory to practices
Question:
CONSUMER BEHAVIOR
Directions: Read the case study and identify the issues carefully. Link the theory to practices
then plan your answer. Proofread before submitting.
RUBRICS:
PRESENTATION : 25%
ANALYSIS : 35%
CONTENT : 40%
CASE STUDY:
Vets Plus Inc was established in 2020, in response to a growing need for expert and kind pet
healthcare from discerning and well-informed pet owners, during a time when there was an
increasing awareness about animal welfare and responsible pet ownership. Two years later, with
two main hospitals and one subsidiary clinics, Vets Plus Inc is still at the forefront of the animal
health industry and is setting the standard for quality in pet care and veterinary medicine for dogs,
cats, birds and exotic animals. Vets Plus Inc, believes that your pet is an important part of the
family and therefore deserves the opportunity to live the happiest and healthiest life possible.
To provide them the finest in health care, we have carefully selected a diverse staff of exceptionally
trained veterinarians, veterinary nurses and technicians, each with special interests and continuing
education in companion and exotic animal medicine and surgery. Furthermore, we constantly
strive to stay abreast with the latest technological advances in the field of veterinary medicine.
Teamwork combined with state-of-the-art facilities allows us to provide excellent preventive pet
care as well as handle even the most complicated cases, which makes us singularly unique in our
profession.
And since we are all pet owners ourselves, when you bring your pets to Vets Plus Inc, you can be
sure that they are getting the highest level of care, dedication and compassion - the same that we
give our own.
Mission and Vision
Vets Plus Inc envision ourselves as the country's top veterinary health institution, a center of
excellence in veterinary medicine, and commit ourselves to the mission of achieving the highest
standards of quality in veterinary care by delivering exceptional patient treatment and customer
service with the highest levels of compassion, ethics and professionalism at all times.
Services:
Diagnostic Services and Medicine
Our vets determine your pet's medical condition using a variety of diagnostic tools we have
available
Preventive Care & Health Check up
Prevention is the key to your pet's health
Surgery and Procedures
Vets Plus Inc has become a referral center for a wide range of surgical procedures
Therapy and Rehabilitation Services
We have different programs to increase mobility, reduce pain and promote healing from surgery,
injury or chronic conditions
Pet Grooming, Boarding and Retail Items
Grooming and boarding packages for dogs and cats, and an in-house pet store for all your pet
care needs
Questions:
1. You were hired as a management trainee for marketing and sales support team, how can
you use social networks and brand communities to locate new customers and target them.
2. As a management trainee of Vets Plus Inc, one of your responsibilities is to design a
study investigating how families avail veterinary services for their pet/pets. Among the
family members, whom would you interview? What kind of questions would you ask?
How would you assess the relative power of each family member in making decisions
about getting veterinary services?
3. Discuss the importance of subcultural segmentation to the marketer of veterinary
services. Provide a marketing mix for each service of Vets Plus Inc (present it in a tabular
form). Explain why and how the marketing mix should be varied across geographic areas
of the Philippines.
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp