Consumer Behavior Discussion

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These days it seems like nearly everyone is using some sort of social media. But have you ever thought about how what people are exposed to on social media can influence consumer buyer behavior?

• Do you think digital influencers can shape consumer product acceptance and adoption? What types of consumers might digital influencers on social media be most effective in impacting? What types of consumers might digital influencers be least effective in impacting?
• Discuss an example of the process of making a purchase through a blog, or social media account based on the recommendation of a digital influencer.
• Are sponsored content, paid advertisements, unpaid advertisements, or product testimonials on blogsites credible information sources? Why or why not?

Read through any posts made before you post and try to respond on the same thread as others answering the same question. Please make your first posts by midnight on Wednesday and respond to your classmates posts by midnight on Sunday. Refer to the Discussion Board Rubric for an outline of criteria for posts.